PPC Training
Individual from £149/session. Group online from £495 half-day. Group in-person from £795 half-day.
Topics Covered
- Google Ads structure
- Bidding strategies
- Ad copywriting
- Conversion tracking
- Budget optimisation
Deliverables
- Campaign setup checklist
- Tracking template
- Certificate of completion
Includes a SurplusLink Training Certificate on completion.
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Frequently Asked Questions
Which ad platforms do you cover?
Google Ads is the primary focus, with Microsoft Ads and Meta Ads covered on request.
Do we need an active ad account?
It helps but is not required. We can train on a demo account if your business has not launched ads yet.