Professional Services: 38% Lower Cost Per Lead

A restructured Google Ads account and tighter conversion tracking cut wasted spend within the first month.

The challenge

Google Ads spend had grown steadily but cost per lead was rising, with no clear visibility into which campaigns actually generated client enquiries.

Our approach

We rebuilt the account structure around service lines, fixed conversion tracking so every enquiry was attributed correctly, and reallocated budget away from underperforming broad match keywords.

Results

• ✓38% reduction in cost per lead within 6 weeks
• ✓Conversion tracking accuracy went from partial to complete
• ✓Ad spend reallocated to the two highest-converting service lines

Live site: www.4lo4lo.site