The marketing world has shifted, happening one swipe and share at a time. In 2025, social media isn't just about presence; it's about strategy, community, and conversion. Whether you're in Manchester or scaling globally, platforms like TikTok and Instagram Reels are influencing buying decisions more than ever.
Over 5 billion people use social media globally. 71% of consumers are more likely to recommend a brand after a positive experience on these platforms. Meta invests in AI ad delivery, while LinkedIn remains the king of B2B. At Surpluslink, we don't just post, we build profitable ecosystems.
Hook-Driven Content: Monthly calendars designed to stop the scroll.
High-ROI Ads: Laser targeting on Meta and TikTok Business Center.
UGC & Influencers: Building trust through authentic user-generated content.
Data-First Growth: Deep tracking of CTR, reach, and sales conversions.
A fashion retailer grew from 500 to 3.7k followers in 90 days with Surpluslink. Reels reached 120k views, and sales increased by 36% via social referrals, delivering a 6.2x ROAS.
We're your digital growth partners. We blend storytelling with algorithm-smart planning to ensure your brand is discovered, remembered, and acted upon. Ready to go viral (and profitable)? Book your strategy session today.
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Surpluslink Team
21 December 2024